Sentence Problems Common Sentence Errors

Bitter Competition the Holland Sweetner Company vs....

Bitter Competition: The Holland Sweetner Company vs. NutraSweet (A) Jon Bain-Chekal Introduction: The worldwide aspartame market has enjoyed patent protected financial prosperity since the early 1980’s. In 1986 the world demand for aspartame was 5,730 tons annually with future projected world demand reaching 10,000 tons annually, a 75% increase over 1986 demand. The Monsanto Corporation, the current owner of the rights to manufacture aspartame, under the brand name NutraSweet (NS), reported 1986 sales of $711 million. The estimated ROA was approximately 8%.1 With this being such an attractive industry, companies like Holland Sweetener Company (HSC) needed to determine whether or not to compete in the aspartame business. This paper will†¦show more content†¦Giving up the less lucrative part of the market may have other benefits as well. NS may be able to use HSC as a strategic compliment because HSC, as a new entrant, will find the fringe market appealing given its size and situation. So HSC will enter, but once it has entered it has an incentive to d eter other small potential entrants. By letting in one or two low-end players the dynamics of the game change from dominant vs. fringe, to fringe vs. fringe. In this game the price war does not affect the whole market, it only affects the smaller markets of tabletop and food products, and HSC carries the cost burden of the price war. As I mentioned in the introduction, I am assuming that the two versions of aspartame are identical products. Instead this argument manipulates the rules of the game via quantity, contracts, and size. The other way to try and differentiate a product, other than through product attributes, is with a strong brand. While NS has established a great brand, the actual value of that brand is in question. NS scores high in market research tests on recognition, but does that actually equate to high loyalty? For example aspartame’s largest market, diet soft drinks, the consumer’s decision to buy is driven more by the downstream brand names like Diet Coke and Diet Pepsi rather than product ingredients. As the Classic Coke debacle taught us, consumers are driven to purchase soft drink products as a

Methods of Communication Ideas and Feelings

Question: Discuss about theMethods of Communicationfor Ideas and Feelings. Answer: Introduction Communication refers to exchange of information, ideas, feelings, etc. through speaking, writing or by some other mediums and methods of communication. The background of the study says that there is a big difference in the communication methods of current time and 5 years back. In this study, there is a comparison and contrast between the methods of communication available today with 50 years ago is provided with effective examples that can help to understand in-depth about the communication. At that time, when the discovery of computer science did not take place, people use to communicate from each other using different types of traditional methods like telephones, letters, telegrams, etc. Now days, we have many technologies that is providing a wide range of methods for the communication. Such methods are not only applicable in a particular nation but also have a global reach. The mediums and methods of communication for today are similar but they are more advanced and technically updated. If we talk about the past times, than people used to communicate via letters that were hand written. Thus, theses letters would transferred to the place where the information had to be given. Gradually this method of communication spread over the years and places that result in a new type of communication method that is telegraphs in the year of 1972. By using the electrical connections the information is transmitted using wires (Rayudu, 2010). It was one of the alternatives available for the people to communicate between each other than to write a letter and deliver it from horses when it was a long distance. In 1800s, a revolution taken place in the methods of communication as there was an invention of telephones and radios were taken place. It makes the communication easier and faster. The messages, information, news, advertisement, etc spread in a much faster way through social media (Barraclough, 2001). Now, there is a drastic change in the communication methods as the technology has ran too fast. With the invention of computers and internet, the process of communication has become very faster than any one can believe. The whole world is changed into a global world. With the inventions of applications, social websites like Facebook, twitter, etc. such platforms has created a new and innovative way of communication (Cartwright, 2002). As we know that the process of communication takes place between two or more individuals. There is exchange of information, ideas, thoughts, feelings, etc. between two or more persons (Ornatowski Staples, 1993). Earlier also there was a mutual understanding between the receiver and senders. It is very relevant to understand the feelings of each otter. In 1940s, there was a direct and indirect communication takes place between the individuals. It can be either face to face or indirectly it can be via phone (Wojcieszak, 1994). Communication process is a continue process in nature. So in earlier times and now too it is as same as before (Jimenez, 2014). Communication is one of the most vital elements of not only humans life but also in the life of animals. It is a beautiful gift by the god. From the past to present, it has changed in many ways but still the importance remained same with the changes of time. The old methods of communication are old but they are very incredible nature. With the changes and up gradation of technology, there are new methods invented that provides a platform for the people to exchanges the views and information is seconds and at any part of the world. References Barraclough, S., (2001). Pakistani Television Politics in the 1990s: Responses to the Satellite Television Invasion. International Communication Gazette, 63(2-3), 225-239. Cartwright, R., (2002). Communication, Oxford, U.K.: Capstone Pub. Jimenez, L., (2014). How we communicate: then and now, [Online]. Accessed on: 22 October 2016. Ornatowski, C. Staples, K., (1993). Teaching technical communication in the 1990s: Challenges and perspectives, Technical Communication Quarterly, 2(3), 245-248. Rayudu, C., (2010). Communication, Mumbai [India]: Himalaya Pub. House. Wojcieszak, D., (1994). Improving communication is the biologists' challenge of the 1990s. Bioscience, 44(3), 122-122.

Why Your Brand Should Start Making How-to Content

One of the central principles of content marketing is that content should be helpful to readers. In fact, the Content Marketing Institute describes content marketing as â€Å"providing truly relevant and useful content to your prospects and customers to help them solve their issues.† With this in mind, it’s not surprising that how-to content has become an increasingly popular way for marketers to provide real value to current and potential consumers. If you’ve been thinking about creating instructional content for your brand but didn’t know where to begin, we can help. Why It Works What makes how-to content such a powerful tool for marketers? A number of factors contribute to its value: Establishes Credibility and Authority: When you expertly address challenges and provide solutions, you’re boosting your brand’s authority in a big way. If your how-to content is more detailed and easy to follow than the competition’s content, you’ll score even bigger wins in terms of clicks and SEO. Builds Customer Loyalty: Giving your customers what they need is an easy way to earn loyalty. Not only does good how-to content help you lure new customers, it also helps retain your current ones. Flexibility: There are countless ways to create how-to content. You can put together videos, write detailed articles, create Pinterest pins or develop instructions that accompany a series of images. No matter what type of products or services your business offers, you can probably write how-to content for them. Strong Demand: â€Å"How-to† searches are popular. Really popular. According to Google, the number of searches for how-to content on YouTube grew by 70 percent in 2015. In that same year, users in North America viewed a whopping 100 million hours of how-to videos online. That’s a lot of learning! It’s normal to feel intimidated if you’ve never written a guide or tutorial before. However, instructional content is surprisingly easy to create. Here are a few steps you can follow to ensure you’re on the right track. 1. Identify A Common Problem Or Task As the goal of how-to content is to share your knowledge and expertise with your audience, your first step should be to choose a topic that relates to your business and is relevant to your potential customers. Ensure your task is something that’s feasible for consumers in your market – you’ll get fewer clicks on a tutorial for work that’s best left to specialists or professionals. Spare parts website Repair Clinic provides some great examples of useful how-to content that solves readers’ most common appliance-repair issues. This website incorporates how-to guides into their navigation and site search, so users never have trouble finding the right guide for their problem. 2. Create The Title Your headline should be simple, but it should also clearly describe the task or problem being explained in a single sentence. For a bit of inspiration, check out Home Depot‘s DIY guides – their titles are accurate and concise, yet descriptive. 3. Break Down The Task Into Steps This part of the process is similar to writing an outline for an article. You’ll need to divide the process you’re describing into a series of actions. If you’re having trouble breaking the task down into steps, it’s often helpful to actually perform the task yourself. When you look at the process from the perspective of your readers, it can be much easier to separate the work into logical steps. Once you have your outline complete, you can move forward with writing your how-to content. Start with a short introduction that entices readers to keep reading, and then describe each step of your process. You don’t need to get overly creative with your wording – simple, direct language works best in instructional content. 5. Don’t Forget About Visuals Photos or illustrations help make instructional content easier to follow, so add as many visuals as you can. Some processes are best demonstrated in a video – you can experiment with different formats to see which works best for your topics. Engage, Entertain and Educate There’s no better time than now to begin adding how-to content to your content marketing toolbox. Content marketing isn’t just about entertainment – it’s about offering useful information in an engaging manner. Try offering your readers some helpful how-to content and start reaping the benefits right away.