Short review and critique on a specific Article

Short review and critique on a specific - Article Example This paper is a critique of the article Dating and Relationships, on the relevance of this research, it identifies the hypothesis and measures the success of the methods used in testing the main hypothesis. Purpose of the Study The study presented in the article has three main goals. One is to identify how each of the five conflict management styles influences satisfaction in both the GCDRs and LDDRs. The second aim is to establish how each of the conflict management styles influences communications satisfaction in both types of dating relationship. The last aim is to compare the effect of the conflict management style on GCDRs and LDDRs to establish whether there is any significant difference. The author says it is important to study LDDR because of their increase in prevalence. He says that it has been reported that around 75% of college student were involved in LDDRs. It is thus important to study them in comparison with the GCDR to understand the increasing number of such long di stance dating relationships. I think it is important in understanding what makes relationships last. This is because relationships can be complicated as people have a diverse way of dealing with them (Anon). It could be possible that being in geographically different areas create an aspect in the relationship that makes it last long. Main Hypothesis The study is based on several hypotheses. The most important hypothesis in this study is that there are notable differences on how conflict management approaches affect relational and communication satisfaction in both LDDRs and GCDRs. The variables in this hypothesis are the conflict management styles and the type of relationship. This hypothesis is directional since the conflict management style is expected to give satisfactory outcomes or cause dissatisfaction ones (Anon). Design and Measurement Because of the conflict arising from the definition of LDDRs, the definition was based on how the subjects defined their relationships. The s ample consisted of college student taking communications class in Midwestern University. It was made up of equal numbers of student form each kind of dating relationships who would answer the exact same questions. The volunteer had met the requirement of being in a heterosexual relationship for more than three months. The response to the queries was through emailing a link to each participant who would have one week to submit the responses. In measuring the conflict management styles, the Rahma Organization Conflict Inventory II (ROCI II) would be used. This is used to measure the avoiding, compromising, accommodating, collaborating and competing conflict management style. The scale ranges for strongly agree to strongly disagree with the highest score showing nonalignment with that conflict management style. Dependant Relationship Satisfaction Scale (RAS) was used to gauge relational satisfaction. In measuring communication satisfaction, the Interpersonal Communication Satisfaction Inventory (ISCI) was used (Anon). This measures the kind of satisfaction depending on the level that individual communication expectations are met in a relationship. The analysis would be carried out by developing four dissimilar multiple regression analysis that measures the different hypothesis. Critique The methods of data collection and measurement of the variables do match with the hypothesis. This is because the study utilized good measurement tools to measure the three

Genetic Engineering in Food Production Essay Example for Free

Genetic Engineering in Food Production Essay Genetic Engineering in Food Production: Is it Safe, Wise, and Moral? Over the past couple of decades, the genetic engineering has been found and is regarded as the improvement of advanced technology in the field of biology. Ever since the first gene was cloned in 1973, genetic engineers have been pursuing at break-neck speed the unlimited possibilities promised by biotechnology . Their excitement, which has generated billions of investment dollars for the industry, is understandable. Bioengineering allows scientists to identify specific gene sequences responsible for particular characteristics and then to transfer the genes and the specific trait into entirely different species. One of the more current and controversial issue in the field of biotechnology is the use of bioengineering in food production. Scientists are experimenting with many different plants, but the genetic engineering of the tomato, dubbed Flavr Savr has been the most highly publicized project by far. The new tomato is supposed to boast more red and be tastier due to its longer staying time on the vine, thereby giving it more time to accumulate sweetness; yet, it will not rot or spoil because of its new genetic makeup. (Davidson 1993). With this advanced technology scientists argue that it could offer the greatest hope in the aid to stop hunger in Third World countries. This new technology could be used to make bulk levels of food production more efficient and less costly. However, despite all of its advantages in creating better crops, many people are very skeptical about its safe and possible long-term health effects. Moreover, the social issue lies deep in the realm of ethical and moral concerns. Do people really want to eat meat that is leaner and tastier but contains genes from humans? Or, would individuals (like vegetarians) be able to eat certain vegetables that may contain genes from animals? Personally, I would not support the use of genetic engineering in food production based on moral and ethical reasons: I do not think that scientists should be able to use their knowledge and social prestige in society to be able to play the role of God in creating new or better living things even if their justification is for the purpose of serving mankind. Although we still have much to learn about genes, recently developed techniques have already given rise to a new technology of molecular genetics. Genetic engineering, also known as gene splicing/manipulation and recombinant DNA technology is a set of techniques for reconstructing, or deliberately manipulating, the genetic material of an organism. Operating at the molecular level, this process involves the addition, deletion, or reorganization of pieces of an organisms DNA (known as genes) in order to alter that organisms protein production (Arms et al. 1994). The use and applications of genetic engineering range from medical and pharmaceutical to industrial crops and food products. Its applications, today or in the future, include†¦creating improved strains of crops and farm animals (Arms et al. 1994). All of these applications rely on the ability to transplant genes into a cells makeup, or genome. The new gene may come from another organism, of the same species, or it may contain DNA produced in the laboratory. One example, the new Flavr Savr tomato, developed by Calgene, a biotechnology company based in Davis, California, was subjected to years of scrutiny before the FDA (Food and Drug Administration) agreed that it was safe to eat. They found, copied, and rebuilt a gene that lets these tomatoes stay on the vine without softening and spoiling. That means that the fruit can develop more of the sugars and acids that make a home-grown tomato taste so sweet and rich. Conventional tomatoes sold in the stores are often hard and flavorless because they are picked while green and firm enough to transport, then ripened by spraying with ethylene (Wood 1995). This turns the tomato red but does nothing to develop a riper flavor. Ethylene, a colorless, odorless gas that once kicks in, so do all the problems of perishability (Wood 1995). Since tomatoes have a softening gene, it produces RNA (Ribonucleic Acid) to help manufacture a protein that causes rotting. To stop the tomatoes going soft too soon, the researchers devised a way to block production of the enzyme polygalacturonase, which breaks down cell walls and eventually causes the fruit to rot (Miller 1994). The Calgene scientists inserted a mirror image of the softening gene that produces a reverse copy of the RNA. This reverse RNA blocks the action of the regular RNA and helps to preserve the fruit. All in all, Calgene seems to have produced a good but hardly outstanding tomato using antisense technology, given all the propaganda and advertisements. A couple of the reasons for why the tomato failed were because: (a) the manipulation of the ripening gene had unintended consequences (soft skin, weird taste, compositional changes); and (b) the high price they tried selling it at first for$2. 99 a pound (as expensive as organic tomatoes), then later dropped the price to $2. 49, then $1. 99, then . 99. Furthermore, the general public does not seem persuaded or have caught up with this trend yet. For one, people are greatly concerned about the safety of the product since the FDA does not insist that genetically engineered foods carry a special label, even though the FDA assured consumers that they can be confident in knowing that foods produced by genetic engineering are as safe as food in our grocery stores today, stated FDA Commissioner David A. Kessler, MD (Miller 1994). However, critics have cited a case in which at least 31 people died and 1500 contracted a fatal blood disease after ingesting a genetically engineered batch of L-trytophan, a dietary supplement (Davidson 1993). Without proper labeling it will be impossible for consumers to exercise their right to choose what kind of foods they eat. Another issue among consumers and environmental activist groups is that of moral and ethical concerns. Many people feel that scientists might have gone too far in terms of experimentation. We have now come to the end of the familiar pathway of leaving everything to the creation of Mother Nature. With the rise of advanced technology in genetics, scientists now possess the ability to manipulate genes, and redirect the course of evolution. They can reassemble old genes and devise new ones. They can plan, and with computer simulation, anticipate the future forms and paths of life. Hence, the old ways of evolution will be dwarfed by the role of purposeful human intelligence. However, just as nature stumbled upon life billions of years ago and began the process of evolution, so too would the new creators of life find that living organisms all have a destiny of their own. To evaluate the validity of the benefits of this technology, we need to answer three simple questions: Is it safe, is it wise, is it moral? Sinsheimer 1987). To answer the first question about whether it is safe, if the technological developments are kept open to public knowledge and scrutiny, I think in the short term it could be. This way the general public can monitor the hazards of any new product introduced into the biosphere, and can probably cope with any immediate problems or consequences. In answering the second question of whether it is wise, I would say that it is not. Through decades of research, scientists have learned of the different pathogens that prey on humans, animals, and major crops. But I believe that their knowledge is still very limited in trying to understand what led to these organisms existence and modes of adaptation. Thus scientists cannot really predict whether all their new discoveries and creations might somehow lead to a new and unexpected group of harmful species since potential organisms that could be converted by one or more mutations be transformed from harmless bugs to serious risks. Finally, to answer the question of the advantages of genetic engineering in terms of morality and ethics, I can only say that the more we create, the more problems we will have in the long run in trying to solve them. Life has evolved on this planet into a delicately balanced and fragile network of selfsustaining interactions and equilibrium. If we try to change or replace the creatures and vegetation of this earth with human-designed forms to conform to human will, I believe we will forget our origins and inadvertently collapse the ecological system in which we were found. Moreover, do we really want to assume the full responsibility for the structure and make-up of our world? I think that we seriously need to intervene between the scientists and engineers to consider a solution that will help slow down all of these experiments so that we could step back and look at what we are doing. If not, I think that these practicing scientists and researchers should be more broadly educated in our humanistic values and traditions. They need to understand the implications of what they are doing in order to be able to balance the concerns of the natural environment and that of societys humanistic needs; to bear in mind that technology exists only to serve and not create. Human beings, are of course, sprung from the same DNA and built of the same molecules as all other livings things. But if we begin to regard ourselves as just another group of subjects to test our experiments on by altering or tampering with the foods we eat, just like another crop to be engineered or another breed to be perfected, we will surely lose our awe of humanity and undermine all sense of human dignity.

Theres One In Every Group :: essays research papers

There's one in every Group As time passes many of us will experience an array of trials and tribulations. As we go on our many journeys though out life you’ll find that you have to be strong to make it though hard times. During Elaine’s adolescence’s she is abused physically and mentally by her peers, but later gains self-confidence. Many people may find the novel Cat’s Eye by Margaret Atwood to be very disturbing at certain times in the book. When we are first introduced to Elaine, we learn that she is a shy, young girl that doesn't have friends, all she had was her brother Stephen and her Parents. The war has just ended, and Elaine and her family have finally got a house to call there own. The only thing that Elaine is unhappy about is that she has no friends. But that would soon change. Elaine meets 3 girls from he neighborhood Grace, Cordelia, and Carol, and these are the three girls that would change Elaine's life forever. As the friendship between the 4 girls gets older, we begin to see a change. Cordelia slowly begins to take charge of the group, becoming the ringleader. " Don't do it like that or Cordelia will punish you" is the attitude that you begin to get. As time carries on in the book we see that Elaine is the one that is always getting singled out, the one that is always being picked on. The 4 girls decided to put on a play, Elaine plays the headless Mary Queen of Scots, Cordelia has been digging the hole for a while, and has collected boards to cover the hole with. "They pick me up by my the underarms and the feet and lower me in into the hole. They arrange the boards over the top. The daylight air disappears, and there's the sound of dirt hitting the boards†¦ Up above outside I can here their voices, and then I can't here them. I lie there wondering when it will be time to come out. Nothing happens. When I was put into the hole I new it was a game; now I know it is not one." Here were we see the Physical abuse, just one of the many harsh incidents that takes place in Elaine's Childhood. As time carries on in the book we notice that the relationship between the girls has changed a great deal.

An Hour or Two Sacred to Sorrow Essay

In the essay, â€Å"An Hour or Two Sacred to Sorrow,† the writer, Richard Steele, explains to the reader that many unexpected and unfortunate events may occur in our lifetime; however, those occurrences should be looked back upon rather than forgotten. He writes from his own experiences of loss, but continues to include the fact that it is acceptable even satisfying to remember such events. The writer begins by reliving the day his father died. At a mere age of five he remembers knowing something was wrong because no one would play with him, but no recollection as to what was truly amiss in the situation. When he says, â€Å"I†¦fell a-beating at the coffin and calling Papa†¦Ã¢â‚¬  that statement along with, â€Å"†¦ I know not how. I had some slight idea that he was locked up in there,† explains further that he knew something was unsound about the situation just not exactly what it was. He then talks about how his mother smothers him out of her own grie f, which struck his instinct of sorrow for his mother. He then moves on to express the fact that when we’re older we obtain memory better than at a younger age; in addition, he explains that different memories cause different reactions in a person. For instance, when a person passes away all you find yourself remembering is their death not the cheerful memories they left with you. He then elaborates this point by saying, â€Å"†¦ gallant men.. cut off by the sword move rather our veneration than our pity†¦Ã¢â‚¬  Saying this he points out that when a man from the military dies we are more respectful than sorry or upset by the incident. Many people would prefer not to remember the mournful events of their lives, but rather the joyful experiences. In continuation he says that the first beauty he ever beheld was in a virgin. He describes her as ignorantly charming and carelessly excelling, which lead him to understand why death should have a right to her, but it still baffles him why death also seems drawn to the humble an d meek. He watches death become an object of little value when he states, â€Å"†¦ death become the pretty trifler.† He describes the virgins sudden death and the anguish he felt after hearing this news. He then invites friends who had known her, and they began drinking two bottles of wine apiece; however, he finds that no matter how much he drinks it can not erase what had happened the night before. Which gave them all the more reason to recollect the impact she had left on their lives. In conclusion the writer relives past dismal  experiences that stood out in his memory. In many ways life can be full of sorrow, but we must learn how to move on from these events in our lives. on to better times. He explains that many unexpected and unfortunate events may occur in our lifetime; however, those occurrences should be looked back upon rather than forgotten.

Radio Shack Compensation Problem Essay

RadioShack is one of the largest electronic chain stores across America. They employ up to 34,000 employees and according to their corporate website (www.radidoschack.com) they offer the â€Å"Complete Package : Incredible work environment, highly qualified employees and competitive compensation , including upon hire: paid time off , merchandise and wireless discounts, credit union, career progression , continued learning and development , educational discounts ,401(k) Plan. Medical, Dental and Vision Plans Flexible Spending Accounts, Life/AD&D Insurance, Short and Long Term Disability. This all sounds great, they offer things we all look for in an employer ; a competitive compensation and perks. So how does this huge corporation become rated number 3 top worst places to work for? The Problem According to 24/7 Wall St, they examined employee reviews at online job site Glassdoor.com. To make the cut of worst company, companies need to have a minimum of 300 reviews. Based on these ratings, 24/7 Wall St. identified RadioShack as the number 3 worst company to work for. Any company receiving a score of 2.7 or lower, ranks them in the bottom 10% of the 202 companies they measured. RadioShack rating was 2.4 and has 560 reviews. Reviewers were consistently unhappy about the retailer’s sales commission structure and the long hours. The reviews also indicated that the company limits commissions to certain products, instead of paying based on sales. â€Å"Over the years compensation has turned into a big joke. You MUST perform in all metrics (service plans, batteries, cell phones, etc) to get any sort of bonus as an associate.† stated a former RadioShack employee. (www.glassdoor.com) Conclusion These remarks paint a completely different picture than what is listed on the corporate career web page. In my paper, my focus will be on the challenging monetary compensation of the company and to offer strategies on how to improve this problem.

The Trailblazing Colony of Massachusetts essays

The Trailblazing Colony of Massachusetts essays Massachusetts is one of the original 13 colonies, laying claim to the Pilgrim's landing and the Boston Tea Party, as well as the first battles of the Revolutionary WarLexington and Concord. Native Americans were living in Massachusetts long before Europeans arrived, and among them were the Wampanoag, the Nauset, and the Massachuset tribes. These people were largely agricultural, although they did a significant amount of fishing and trading with French and British settlers. European settlement of the Massachusetts colony began in 1620, with the landing at Plymouth of the Pilgrims, looking for freedom from religious persecution. They found the winter difficult, but they stayed. The English settlers found some friendly Native Americans in the Massachusetts area. The Wampanoag, in particular, was friendly to the Pilgrims. (Out of this friendship came the First Thanksgiving.) The Plymouth colony thrived and expanded, becoming the Massachusetts Bay Colony. Salem was the first capital, then was replaced by Boston in 1632, after a huge infusion of English settlers arrived. The colony thrived as an agricultural colony, although several important merchants set up shop in the following years. Most people lived in villages, with the farm fields just outside of town. The typical village layout was privately owned houses surrounding a commona large open area that was owned by all members of the village. In this common was a meeting house, where religious and town meetings took place. Interest in education was keen, and Harvard, the first American university, was founded in 1636. The first private academies could be found in Massachusetts as well. This promotion of education extended all the way to very young children, as a 1647 law required towns of more than 50 people to have an elementary school, which children were required to attend. The ever-expanding settlements of Europeans brought them eventually into armed conflict with Native Am...

Unemployment Essays - Unemployment, Labour Economics, Free Essays

Unemployment Essays - Unemployment, Labour Economics, Free Essays Unemployment Unemployment has been a problem throughout the United States since the beginning of our economic structure. In the most obvious sense, unemployment means "being without a job." The term unemployment is one description of the economic condition of a society at any given time. Low unemployment means the majority of the labor force is involved in, or looking for steady work. On the other hand, high unemployment is an indication of an economy in recession, or even worse. This implies that a sizable percentage of the labor force is not currently working. Until they actually start working again, they will be counted in government data as "unemployed" (Shapiro, 1996). The Bureau of the Census in the Department of Commerce collects and tabulates the unemployment statistics in the united states. Next, this information is given to the Bureau of Labor Statistics (BLS) which is held in the labor department. The BLS then calculates the unemployment rate and publishes the statistics. Every month, agents revisit a set amount of households all over the United States. Some economists criticize the government?s method of calculating unemployment because it fails to include "discouraged workers" in its data (Shapiro, 1996). "Discouraged workers" include those who have looked for a job over a large period of time and have simply quit. For this reason, critics say, real unemployment may be extensively larger than one might think. Throughout the 1900?s there has been numerous polls taken that shocked everyone. The unemployment rate for those who cannot read and write is dramatically higher than for those who can (Simons, 1989). Illiteracy is a hidden problem throughout the United States (Simons, 1989). Another poll taken showed that an estimated 23 percent of Americans can read a stop sign but cannot fill out an employment form. Of those who can read and write, large numbers of adults cannot read and write past the fifth grade level (Zycher, 1995). How are people going to get a job if they are not even able to inform the company of their skills? Another interesting fact, is The severest deficient demand in the United States occurred during the Great Depression in the 1930?s. In fact, at one point the unemployment rate had raised to twenty five percent in 1933. Fortunately, after world war one had begun the need for military had decreased the rate to as low as 1.2 percent (Reynolds, 1994). On the other hand, most people did not even pay any attention to the unemployment rate, because the considered laziness to be the main cause. Several possibilities have been speculated, but none have been proven to be the single cause of high unemployment. It is plainly clear that there have been several problems that play a role when the unemployment rate increases. Indeed, the experience of the past several decades suggest that no simple, quick, or radical remedy can eliminate the multitude of choke-points that are strangling U.S. economic and political processes (Choate,1986). Causes of unemployment can vary. Some economists have defined several types of unemployment. One type is frictional unemployment. This is a temporary and unavoidable period of time where a person is out of the work force. According to One education way, "There are always some people who are out of work for completely unavoidable reasons" (Shapiro, 1996, P.151). Another example, is when technological and other changes cause structural unemployment. There are also clinical changes in which changes in general business occur. "Peak" is a period of time when spending amounts are extremely high along with employment rates. After a period of "peak", activity consumers and business? reduce unemployment rates along with their spending levels. As this spending falls, other business firms begin to cut back on their spending. As spending decreases, production goes into a phase of recession, in which the decline of the gross domestic product occurs. Without excess spending, the whole line of supply and demand is severely impacted. After the peak and recession phase, the economy enters its lowest point (Sharpiro, 1996). The factories and firms begin to operate at less productive levels. This, in turn, creates high unemployment. This phase is referred to as "trough". The economy now enters another phase that impacts the unemployment rate. This phase

How the Study of Psychology Can Help You Interact with People

How the Study of Psychology Can Help You Interact with People How the Study of Psychology Can Help You Interact with People The human mind is very complex. It can be extremely difficult to understand why people in your life behave the way they do. Why does your boyfriend or spouse keep leaving his dirty socks on the floor even though you keep asking him not to? Why does your friend always cancel plans with you at the last minute? Why does your mother always criticize? The reasons are complicated; that’s why we have psychology to understand them. Here are all the ways the study of psychology can make your interactions with others go more smoothly. The art of skillful communication is made up of many little things: word choice, tone, facial expressions, and body language. Any small misunderstanding can lead to problems later. Studying psychology helps you understand verbal and nonverbal communication better, and also convey your own message to others more clearly. Understanding different personalities. Each individual reacts to situations differently based on his/her personality type. At Psychology classes, you learn all about these personality types and what kind of behavior to expect from them. In addition, there are many disorders (narcissism, passive-aggression, etc.) that cause people to behave in dysfunctional ways. Understanding these can help you cope with such behaviors in other people more effectively. Understanding yourself. It’s not unusual to feel alone in your thoughts and feelings. But the fact is there are probably many other people who share them. Studying psychology helps you learn about those thoughts and feelings which may be confusing and difficult, giving you perspective to deal with them better. You will become a stronger person Giving constructive feedback. Everyone needs feedback. But sometimes, if it’s given in a manner that’s critical or unkind, feedback can cause the other party to shut down. Psychology teaches you the nuances of how your feedback affects others, so you can use it to bring out the best in them instead of discouraging them. Conflict resolution. No one enjoys conflicts, but sometimes it’s inevitable. When you learn what causes people to respond in a negative way to the behavior or situation, you can resolve the conflict calmly, without allowing yourself to get carried away by your emotions. Identifying problem behavior. Sometimes we don’t realize that a friend’s or a co-workers behavior is a problem until it’s got out-of-control. Psychology helps us spot toxic behaviors and relationships early so that we can change the course or weed them out before things get too crazy for us to handle. Avoiding unnecessary power struggles. Some things are worth fighting for. Others are not. Studying psychology helps you choose your battles and save your energy for the areas in which you really can make a difference. Making the best of people’s good qualities. Studying psychology can make you more aware of dysfunction like anxiety or depression. But it also makes you more tuned into people’s positive qualities so you can appreciate them and use them to advantage in your personal life or the workplace. Being a good leader. A study of psychology is excellent preparation for a position of leadership in a company. It helps you understand your employees and how to get the best out of them. More options for careers. Studying psychology opens the doors to many great careers. You could become a clinical psychologist, a college professor, or a therapist, just to name a few. Your degree can also be useful if you go into a career as a vocational counselor, a human resource officer, a detective, or a market researcher. As you can see, Psychology is more than just a class. It can be a key component to navigating human relationships and finding success.

Explain why contemporary cities are increasingly keen to develop their Essay

Explain why contemporary cities are increasingly keen to develop their roles as event hosts and evaluate the potential problems associated with this strategic objective - Essay Example For an event to be able to give a city the recognition it requires, it must be a big one that leaves a mark on the history of the world rather than just being a local event (Musgrave, 2009). As s result, many cities seek and strive to win the chance to host such big events. When a city wins the opportunity to host one of such big events, they stand a chance to benefit in the following ways; As Levy (1997) says, hosting a major event makes it possible for the city to increase its recognition in the global community of cities. Such events attract a lot of coverage by the international media not only during the time of the event but also during the preparation for the events. The preparation of the event can take years and during this time, the city gets coverage by international media such as CNN and this increases its visibility in the international arena. This visibility and recognition is important in many ways. For instance, it attracts a range of people from all over the world, both for short term stay and for long term stay. For short term visitors, this has short term economic benefits because these people have to bring in foreign exchange and also promote a number of businesses in the city. For long term visitors who end up going to stay in the city, the city will benefit from diversification of its population. In a global village, the need for a diversified comm unity in a city has advantages that go beyond economic measures and therefore cannot be measured. Sporting events, apart from increasing the profile of a city can also bring in long term economic benefits through increased foreign direct investments. Investors, if they think that the sporting event will be a good way to launch a business, may want to invest in the city (OECD, 2008). These investments may be such as hotels and other investments that the investors from outside the city may feel that the sporting event will crop up investments opportunities for. Apart from foreign

Dunkin Group INC Research Paper Example | Topics and Well Written Essays - 1250 words

Dunkin Group INC - Research Paper Example Customers are able to enjoy services in Philippines, Guatemala and over other regions. The organization has been able to meet the demand of these markets due to some strength in their operation. It has been able to meet its customers tastes by providing it quality products. Its communication network has made it easier for the franchise to meet various customers requests. In respects to it products, since inception the franchise manages two units. One of its units refers to the Dunkin donut branch. The other branch relates to its branches representing Basken-Robbins operational unit. For the last 120 years, Dunkin donut unit has been providing restaurant like services to customers. It concentrates in providing products such as muffin, bagel donut and coffee. Basken Robbins on the other hand specializes in refrigerated products. This franchise has been instrumental in providing ice cream products. Dunkin Donuts has over 11000 branches all over the globe. The franchise further branches in 33 countries. It is also imperative to note that the franchise has the capacity of making up to $7billion. Dunkin brand Inc has two subsidiary branches all over the market. The firms income as in the year 2011 was $ 34.442 its revenue was $628.198 in that year. On the other hand, its total assets as at the end of that year were at$3.2224 billion. The mission of Dunkin Inc is to provide services and products to the community. The organization conducts this function by ensuring that the basic need of the society comes to fulfillment. The firm provides products for the hungry under partnership with other organization. Some of the organizations that collaborate with the franchise include those organizations providing relief food items. Moreover, it is part of the organizations agenda to provide safety to the community. Dunkin Inc provides these services through partnerships. The organization collaborates with troops, firefighters and other security service providing

The History in behind Dolly Parton Essay Example | Topics and Well Written Essays - 1750 words

The History in behind Dolly Parton - Essay Example The name of the song was, "Puppy Love" which many people from the south are sure to be able to remember (Morning Edition 2002). When Dolly graduated from High-School she wanted to further her developing singing career so she packed up and moved to the big city of Nashville. She hit big with 'Porter Wagon' and for seven years on his show she built up her career rather fluidly. She finally decided to leave the program but before doing so she received two Country Music Association Awards for duo of the year (Pigeon-Forge 2006). From there her career has grown to vast proportions and is still growing in her other endeavors which includes two books that she has put together, and she even plans on having more published. However the two that have been out for quite some time are, "Dolly Parton: My Life", and "Other Unfinished Business" (Pigeon Forge 2006). On top of her more famous works, she also is very affluent in the business world, having developed many attractions in her hometown. Als o, every year there is a parade in Pigeon Forge which Dolly is a part of, this year will mark the 6th year of that parade. It is perceived that she enjoys it just as much as her fans enjoy coming out to stand in the crowd and wave as her float goes by. The parade itself draws 50,000 people that line the sides of the streets just to have a chance to see the famous country singer. There are numerous floats that are incorporated in with Dolly's but she is the main part of the annual parade every year. There are quite often times every year where Dolly's float stops in the streets while she sings one of her more famous songs that are hits with the crowd. This year she will be turning 60 years old and still going strong with her many personal projects, as well as her music, and business plans. Furthermore, Dolly has been a part of many fundraisers in her life thus far and has made many contributions to society as a whole. In fact, among these, she has developed one of the most famously k nown theme parks in the south known now as "Dollywood" which lies in the heart of Sevierville, Tennessee (Sevierville 2000). Dolly wanted to contribute something back to her home of the Great Smoky Mountains, but not only this she wanted to try and develop more employment opportunities for the people who live there. By opening her theme park in 1986 she has indeed provided extra employment and essential income for many of the families in the area as it has become the #1 State attraction in Tennessee, drawing over 2 million vacationers every year (The Songwriters Hall of Fame 2002-2006). Because of her presence and renowned history in the town of Sevierville, the city of Pigeon Forge has become one of the hottest points for well known country star singers, bringing thousands of visitors with every year that passes. Dolly Parton's career has been ongoing for over four decades now and she has been introduced into the country hall of fame as well. There was a point in time however well she felt her appearance might have held her back from several opportunities but by how much she has never said for a certainty. Her comment about how she felt about herself when she was in her much younger form is included in the following paragraph. I had this piled up mop of bleached blonde hair, and

Re write (data exchange) Essay Example | Topics and Well Written Essays - 1000 words

Re write (data exchange) - Essay Example The aim of the project is to review the capabilities of XML-enable X3D standard for the representation of engineering design data including Product Structure, Bill of Materials and Product Coding and Classification among others within this context. This is one of two separate but interdependent projects proposed and the second one is listed below. The main objective of this study is to review the capabilities of XML-enable X3D standard for the representation of engineering design data including Product structure, Bill of Materials and Product Coding and Classification within the context of Collaborative Product Development among others. First of all, Right Neutral format was chosen for the data exchange after it was compared with the IGES and STEP format and it was selected because it provides the best version in comparison to the IGES format. After that, the researcher worked on the IGES (neutral) format and web-based 3D XML format and they were also compared for their effectiveness while doing share information between IGES and the web based approach. The Altan Machine Company`s Quick coups and Fork were designed using the Solid works and after that data results were presented in 3D XML and IGES format. The researcher compared the results between IGES and Web-Based 3D XML format after carrying the observations. In this study, secondary data was collected prior to the study for the purpose of analysing the findings in comparison to the data that already exists in this same field of study. Collection of secondary data greatly helped in gathering extensive information in an attempt to explore and establish a broader understanding about 3D XML and IGES format in designing engineering data which provided a solid understanding of the topic given that some studies have been done already on the same topic. As a point of departure, it should be noted that 3D XML is a lightweight and a standard XML-based

Customers Relastion1 Coursework Example | Topics and Well Written Essays - 750 words

Customers Relastion1 - Coursework Example The domestic operations are linked to enable their customers access a variety of international products, customized to meet the domestic needs. Its CRM system aims at maximizing convenience for their customers through the provision of round-the-clock banking. It also aims at empowering their customers in a manner that its competitors have not been able to match. HSBC offers a revolutionary e-banking platform besides the conventional banking methods such as teller, ATMs and phone banking. Customers can check balances, pay their bills, make domestic and international transfers and update their personal details with this easy-to-use internet based service. HSBC also conducts a marketing campaign of its business, corporate and institutional product offerings through the e-banking platform. Customers can also purchase certain products such as shares and insurance through the service. Actor’s Strategy Table Actions on Actions for HSBC CUSTOMERS HSBC Objectives: Improve convenience E mpower customers Problems: Technology Customer demands Means: Convenient banking hours Obtain and analyse customer information Constant technology improvement product development CUSTOMERS Demand for additional services More knowledge Objectives: Convenient banking Problems: Busy schedule Means: Seek best service offerings Service/Sale Profile: HSBC HSBC appreciates that a majority of its customers require quick, flexible and convenient services because of their busy schedules. Therefore, it has adopted a customer-oriented approach. For instance, some of its bank branches operate throughout the day and night to offer convenience. The e-banking and phone banking services allow the bank customers to access and transact from their accounts within and outside bank operating hours. The modern banking customer does not only demand for traditional banking services but also for financial advice to achieve their savings, insurance and investment needs. HSBC has already recognized this and th e potential it has for increasing profitability and has embarked on combining such services. It seeks to offer professional training for its staff members in these new aspects. It has also started a promotion campaign that offers product offerings with these integrated services. The CRM system helps the organization to recognize their most profitable customers. The organization then offers them specialised banking services through its HSBC Premier Service. The service guarantees VIP treatment across HSBC’s international network and a dedicated relationship manager or executive team that guide these customers to make financial decisions that suit their needs. HSBC can retrieve customer information that relates to their habits and preferences, and product and services demand from the system. After a thorough analysis of the data, the company can institute reforms such as improving its technology, provide staff training and develop new product offerings to meet the identified cu stomer needs. The online CRM platform has immense benefits in improving the effectiveness in customer service as it captures consolidated customer information that ranges from their accounts, portfolios and performance of their investment portfolios. The online platform significantly reduces administrative workload and makes data collection more efficient. This makes it easy for HSBC to customize their

Enhanced recovery after surgery (ERAS) PATHWAY (NURSING PATHWAY) Essay - 1

Enhanced recovery after surgery (ERAS) PATHWAY (NURSING PATHWAY) - Essay Example The paper will be focused on two main parts. The first part will focus on a central patient in the central case. The second part, focusing on the justification of the methods will examine two different cases involve biological, psycholical and social factors relevant to ensuring the success of the ERAS framework. Joan is a 30-year old Caucasian lady of Anglo-Saxon origins married with two children aged between 3 and 5. She is an administrator at one of UK’s financial service entities. Joan has to go through a surgical operation for Appendicitis in a middle-sized medical hospital in South London. Joan has been told she will be discharged after 1 to 3 days and it will take 1 week to 1 month for the wounds to be healed fully and totally so she can return to normal life. Joan smokes one to three sticks of cigarettes a day and drinks alcohol occasionally. The standardised procedure for dealing with Enhanced Recovery After Surgery is steeped in the process of the ERAS society which asserts that a nurse or healthcare practitioner should do three main things as a general framework: These important information forms the basis for the evaluation and conduct of the operation. However, after the operation, there is the need for various degrees of the management of the impact of the operation through a given framework. The important elements and aspects of the post-operative management include amongst other things: This means that the broad framework of the strategy to be used will be one that will relieve the immediate pain and complications of the cuts in the surgical process (Ropper, 2010). It will focus on providing post-anaesthetic care and get Joan to be ushered into an era of recovery. Once the operation is done, there must be regular checks for complications that might need to be dealt with as a peculiar case relating to the patient (Alio-Sanz & Azar, 2009). Finally,

Customers Relastion1 Coursework Example | Topics and Well Written Essays - 750 words

Customers Relastion1 - Coursework Example The domestic operations are linked to enable their customers access a variety of international products, customized to meet the domestic needs. Its CRM system aims at maximizing convenience for their customers through the provision of round-the-clock banking. It also aims at empowering their customers in a manner that its competitors have not been able to match. HSBC offers a revolutionary e-banking platform besides the conventional banking methods such as teller, ATMs and phone banking. Customers can check balances, pay their bills, make domestic and international transfers and update their personal details with this easy-to-use internet based service. HSBC also conducts a marketing campaign of its business, corporate and institutional product offerings through the e-banking platform. Customers can also purchase certain products such as shares and insurance through the service. Actor’s Strategy Table Actions on Actions for HSBC CUSTOMERS HSBC Objectives: Improve convenience E mpower customers Problems: Technology Customer demands Means: Convenient banking hours Obtain and analyse customer information Constant technology improvement product development CUSTOMERS Demand for additional services More knowledge Objectives: Convenient banking Problems: Busy schedule Means: Seek best service offerings Service/Sale Profile: HSBC HSBC appreciates that a majority of its customers require quick, flexible and convenient services because of their busy schedules. Therefore, it has adopted a customer-oriented approach. For instance, some of its bank branches operate throughout the day and night to offer convenience. The e-banking and phone banking services allow the bank customers to access and transact from their accounts within and outside bank operating hours. The modern banking customer does not only demand for traditional banking services but also for financial advice to achieve their savings, insurance and investment needs. HSBC has already recognized this and th e potential it has for increasing profitability and has embarked on combining such services. It seeks to offer professional training for its staff members in these new aspects. It has also started a promotion campaign that offers product offerings with these integrated services. The CRM system helps the organization to recognize their most profitable customers. The organization then offers them specialised banking services through its HSBC Premier Service. The service guarantees VIP treatment across HSBC’s international network and a dedicated relationship manager or executive team that guide these customers to make financial decisions that suit their needs. HSBC can retrieve customer information that relates to their habits and preferences, and product and services demand from the system. After a thorough analysis of the data, the company can institute reforms such as improving its technology, provide staff training and develop new product offerings to meet the identified cu stomer needs. The online CRM platform has immense benefits in improving the effectiveness in customer service as it captures consolidated customer information that ranges from their accounts, portfolios and performance of their investment portfolios. The online platform significantly reduces administrative workload and makes data collection more efficient. This makes it easy for HSBC to customize their

The movie my big fat greek wedding Essay Example | Topics and Well Written Essays - 2000 words

The movie my big fat greek wedding - Essay Example However, she does her role of taking care of male Greek babies which she usually feeds since her duty is a waiter. As time goes by, her family is in worries of whether of she may find a man in a life or remain single throughout her lifetime. Her father even reminds her in the play to get married since she is becoming old with time. It is because most men do not like to marry old ladies since they do not easily give birth at their old age (Fields and James, 2005). Toula intends to go to college so that she can improve in her knowledge in computer and operations. However, she falls for a handsome man who is not from Greek by the name Ian Miller. The man is a teacher in a given high school and also a vegetarian. She differs with her family in this situation since in this case she goes against the Greek traditions of marrying a person outside the Greek community. She claims that her soul objective of marrying the high school teacher is simply because she gives he gives her the total happiness she deserves in love. In fact it was outside the expectations of her parents from her on getting married to a non-Greek. Therefore, in this situation, her father, Gus, rejects her new found lover since she went against the norms of the society. The father is so furious in the play that he finally utters such statements. He later takes a soft stand upon uttering the tough statements to her lovely daughter whom she is unhappy with in getting married to a pers on outside the Greek community. The soft position taken by Gus, the father to Toula on her decision to marry Ian who is a non Greek makes Toula a happy lady indeed. After realizing that the soft stand he takes on Toula in marrying Ian, Gus follows Toula’s mother and accepts Ian embracing him as his in-law son. However, the tough moments that waits Ian ahead is whether the Toula’s community will also take their marriage just as the father agreed to it. Ian Miller

An Investigation Into the Differences Between Retail and Investment Banks Essay Example for Free

An Investigation Into the Differences Between Retail and Investment Banks Essay Over the past decades, retail banks have remained the main commercial bank for consumers, rather than corporations or other banks. The investment bank has become more popular amongst individuals, corporations and governments which are interested in raising their profits. Retail banks and investment banks have different organizational structures and activities. So they have many differences, such as services, customers and profits. And this report aims to distinguish between the retail bank and the investment bank in order to identify their specific service areas. Firstly, the author will review some literature focusing on the definitions. Secondly, the author will illustrate the differences between them from their target activities and functions. Retail banks offer a range of services to individual customers and small businesses, rather than to large companies and other banks. These include: savings and transactional accounts, mortgages, personal loans, debit cards and credit cards. An investment bank is a bank which specializes in providing funds to corporate borrowers for startup or expansion and does not accept deposits but provides services to those who offer securities to investors, and to those investors themselves. It may also assist and support companies which are involved in mergers and acquisitions, and provides ancillary services such as market making, trading of derivatives, fixed income instruments, foreign exchange, commodities, and equity securities. From the definitions above, it clearly shows that the two types of bank provide substantially different services to customers. As a normal customer, I think the retail banks are better than the investment banks. And there are three advantages of the retail banks. Firstly, the retail banks have more branches than the investment banks. For example, Lloyds TSB Bank is a retail bank in the United Kingdom, and according to Lloyds TSB website, the bank has nearly 1,900 branches across the UK. This means that you can find the branches of TSB almost everywhere. So you can deal with some normal business easily, the branches of retail banks can be found almost everywhere. For example, you want to make emergency loans, you do not have enough time to find an investment bank to make loans, so you must choose the retail banks. Moreover, the retail banks can supply some services which the investment banks do not provide. When you want to transfer from one account to another account, you can not go to the investment banks, because the investment banks do not offer this kind of service. Therefore, if you want to deal with some normal business (such as savings, mortgages and credit cards) at a bank, it would be better to choose the retail banks. The Royal Bank of Scotland is one of the retail banking is part of the Royal Bank of Scotland Group, and together with NatWest and Ulster Bank, provides branch banking facilities throughout the UK. And it can provide almost every service that the retail banks have. So it has a good reputation in Scotland. Finally, the risk of retail banks is relatively lower than the investment banks. You can get money from the rate of interest which can be higher than the other banks. Such as Barclays Corporate which belongs to the Barclays Group and provide these kinds of services (such as savings, transactional accounts, mortgages, debit cards, credit cards). It offers a service called monthly savings which is its regular savings plan that allows you to save regularly over 12 months, and you can get higher interest rates are paid where no withdrawals have been made in the previous month. This means that you can get high fixed interest of up to 3. 25% AER / 3. 20% in months when no withdrawals are made. And the revenue of the retail banks is stability and fixed. So you do not need to pay more attention to the asset in the retail banks. These advantages of the retail banks are the reasons why the retail banks are better as a normal customer. As an advanced person or a company, I think the investment banks are better. There are also many advantages of the investment banks which usually provide services for the company. First of all, most of the investment banks are global company and it can provide services more widely than the retail banks. Such as Morgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, investment management and wealth management It reports US$779 billion as assets under its management. Its headquarter located in Midtown Manhattan , New York City. It has companies in 37 countries with over 1,200 offices, employees dedicated to local businesses, government agencies, institutions and individuals. So the investment banks can provide the services (such as trading of derivatives, fixed income instruments, foreign exchange and commodities) all over the world. Secondly, the revenue of the investment banks significantly more than profit of other types of banks. If you save your extra money in the retail banks, you can only get the interest from the rates. But if you sand your money to the investment banks you can get remarkable returns although it has a high risk. For example the Goldman Sachs Group, Inc. is an American investment bank and securities. And it provides mergers and acquisitions advice, underwriting services, asset management, and prime brokerage to its clients, which include corporations, governments and individuals. Amazingly, the company in US profits reached a record $ 13. 39 billion in 2010, on average common shareholders equity rate of return is 22. 5%. At last, the investment banks also can provide some special services that the retail banks do not offer. For instance, it can supply a particularly serving called â€Å"financial advice† what can make financial of a company more reasonability and determine the future line of development. UBS AG is a diversified global financial services company, with its main headquarters in Basel and Zurich, Switzerland and UBS is present in all major financial centers worldwide. With Premier Advisory Services, UBS offers you the opportunity to schedule individual one-on-one consultations with CEFS experts who understand your equity-linked compensation as an integrative part of your total wealth management, know about the different plan vehicles and can support you on issues such as How can I best align my equity-linked compensation with my total wealth management or When should I exercise, which strategy is the best.

Customer Loyalty Cards In Uk Retail Industry Marketing Essay

Customer Loyalty Cards In Uk Retail Industry Marketing Essay UKs retail industry is one of the most organised industries in the world where retailers like Tesco, Mark Spencers and Sainsbury are holding the good position in the market. The purpose of my research project is to analysis the comparison between the customer loyalty programs of in the UK retail industry where most of the retailers are trying their best to control the maximum share of customer through their loyalty program. In UK every retailer is doing or planning to implement a very different customer engagement loyalty scheme so that it could get maximize the customer power through its effective data base management which hold so much information about the customer like customers buying behaviour, income level, spending habits, medical spending, and so on. My research will try to find out the question: Does retailers success is directly related to its successful loyalty program implementation? For getting the best result for the research a qualitative survey interviews will be ta ken from 10 -15 employee of different retailers. Report will discuss the research question, literature review and adopted methodology for the research. Collected data would be analysed through SPSS software and the total research would take around three months to complete. 2. Introduction: Impact of loyalty programs on retailers business is perceived to be very positive despite the fact that some of the very big retailers like Asda are not using these programs on wide scale for getting customer loyalty. In retail industry loyalty programs are very popular and most of the big retailers use this for increasing the business through customers loyalty. Loyalty programs are part of structured Relationship Marketing activities which encourages customer towards loyal buying behaviour and ultimately leads to companys profit. According to Market research done on customers loyalty patterns, it is tough to get exponential growth by launch of a loyalty scheme because competitive forces reduces its impact on overall retail industry. In retail industry a rewards card, club card, loyalty card, or advantage card is cards which give the membership to the customer who hold it. In UK most of the retailer are running loyalty growth model through loyalty cards for creating more business by knowing customers buying behaviour. UK is one of the biggest markets in the world for customer loyalty card market where almost every big retailer is running its loyalty card scheme. In 1981 Gary Wilson invented the first loyalty card or discount card which is known by the name of Passcard and later on it is known as Passkey however few people believed that passcard was not first discount card. In 1982 first loyalty card is started by one of the leading retail named Sainsbury. In November 1993 boots the chemist retails chain first started the loyalty card scheme in UK market and later on in 1997 with the investment of 30 million GBP it launched Boots Advantage card which gout huge success representing the 3rd largest retail loyalty scheme in the UK market with around 17 million customers. My research question analysis the positive co-relation between the retailers success and loyalty card program. Most of the retailers are trying to use loyalty card schemes as most powerful tools for making their business better in this recession period. There are lot of work have been done which tells direct co-relation between loyalty cards scheme and consumer buying behaviour but how successful retailers are because of these loyalty programs is not widely researched yet. One of the prominent retailer Asda dont believe in investing the money in loyalty scheme rather it prefer to offer cheapest product rang to attract the customer loyalty. On the other hand another big retailer Tesco press release said Double points has encouraged more customers to sign up; a higher proportion of transactions are now using a Club card and 18% more households are redeeming Club card vouchers than a year ago(Retail Week, May 2010) Club cards are integral part of some retailers strategy like Tesco, Sainsbury while retailers like Asda are expanding their business very rapidly with loyalty programs so my research will analysis the effectiveness of club card schemes on retailers success. Club card is scheme is very expensive so its not necessary that every retailer is growing only because of these schemes. There are so many loyalty schemes but very little research represented the effectiveness of loyalty program. (Kivetz and Simonson, 2002; Yi and Jeon, 2003) 3. Literature Review: According to Oliver (1997) loyalty is a deeply held commitment to re-buy or re-patronize a preferred product/service consistently in the future, thereby causing repetitive same-brand or same-brand-set purchasing despite situational influences and marketing efforts having the potential to cause switching behaviour. Literature on relationship marketing practices like loyalty card scheme is divided into two groups; one group of researcher believe that loyalty scheme have positive effect on customer loyalty and that will result in increased profitability and revenues of the organization. However on the other hand second group of researcher believe that loyalty program slightly influences retailers revenue and profitability through customers loyalty. Customers shop from other retailer also where they are not attaching to any loyalty program. These researchers believe that customers behaviour is not affected by loyalty schemes rather they shop according to their convenience. Retailers stra tegic planning is to enhance customer loyalty which has positive influence on organisation development, revenues, profitably and culture (Dick Basin, 1997). Customer Loyalty Research Center (2001) described loyalty as the commitment of customer to a particular brand or company. Most researchers have discussed the loyalty card scheme with respect to consumer loyalty. According to Capizzi and Ferguson (2003) one billion people are attached to any kind of loyalty program all over the world. In terms of loyalty schemes satisfied consumers show more loyalty than that of unsatisfied consumer towards the company (Bailey Schultz, 2000). Few researchers Grinnell (2003) and OBrien and Jones (1995) discussed positive effect on customer loyalty however some author like Sharp and sharp 1997 could not find the proof of an impact on customer loyalty of loyalty card schemes. Organisations growth is related to customer loyalty so big retailers try to attract more customer through loyalty programs. Tesco since inception of loyalty program has spent  £150 million through 1% discount to the customers against the point earned. Tesco claims that club card has made it no. 1 retailer in the UK since 1995 when it started loyalty program. According to Rosenspan (1998) loyalty programs dont create customer loyalty towards the companys products or services. Asda also fo cuses on discounting on purchasing rather than on loyalty programs. Some of the author argues about 80-20 law but top 20% customers of loyalty schemes are not always loyal to the one companys product rather they customers look for best value for the money with any retailers. Researchers views are very divided on loyalty programs or customer relationship marketing (CRM) really affect customer loyalty so that companies could grow and be more profitable. According to the Feinberg and Kadam (2002) loyalty programs create differentiation among the retailers rather than impacting on customers purchase behaviour or satisfaction. On the other hand Seybold (2001) counter the above statement by saying that CRM helps companies to enhance their revenues and profitability if they positioned their products according to customers need. Very few retailers try to position their products according to customers needs rather through loyalty schemes they get to know the category wise buying behaviour of customers and by using that data retailers launched own branded products for higher profits. In most of the cases impact of loyalty programs is evaluated post launce of the schemes but for knowing the actual impact of loyalty programs there must be a comparison between pre an d post data. According Sharp and Sharp, 1997 pre launch data of loyalty programs are not available and it cant not be gathered after the scheme launch. He categorised the customers in two group one group of customer who participated in the loyalty scheme called treatment group and another group who did not participated in the loyalty program named as control group. According to him both group must be analysed for getting the real impact of loyalty programs. The retailers are very smart to invest huge amount on these loyalty programs Tesco claims that it has more that 14 million active club card user in 2009 after investing GBP 150 million on relaunch of loyalty scheme. Retailers in UK invest huge money for loyalty programs but are all the retailers are getting bigger only with these schemes or they are using the customers data for launching their own branded products for getting higher market share in highest selling categories.Sainsbusry is the only retailer in UK retail industry which acquired 50 % turnover by adopting the own branded strategy for increasing the market share and profit. According to OBrien and Jones (1995) loyalty schemes creates the customer loyalty if company knows how to use and share that knowledge. Researchers views are divided on both point positive impact of loyalty program and negative impact of program but more authors are inclined towards positive impact of programs on companys success. Majority of programs are planned to increase the repeat purchase of customers and once the repeat purchase increase retailers get increased turnover through the higher footfalls. According to Sharp and Sharp (1997) loyalty programs have the capability to influence the repeat purchase pattern of the customer but the change might be very little but only this kind of marketing practices which can influence customer repeat purchase pattern. Through my research question I would like make a positive co-relation between loyalty programs and customers loyalty in UK retail industry. 4. Research Methodology According to the Zikmund (1997) research methodology is integral part of a report which consist of sampling of data, research strategy, hypothesis, research limitations and other different techniques. According to the literature review impact of loyalty programs on customer loyalty and company performance is positive as well as negative hence there are mixed views of different researchers for both the arguments. My research is to find out positive relation between loyalty program and customer loyalty based on two hypotheses- H1- Retailers which implemented loyalty programs performed much better through enhancing customers loyalty. H2- Customer loyalty is directly related to retailers performance Research Approach According to the Lundahl Skarvad (1999) fundamentally basically there are two kinds of research approaches deductive approach and inductive approach. A deductive approach has been selected as quantitative data have to be collected through the questionnaires. For my research this approach would serve the purpose. Selected research approach is helpful to establish the relationship between loyalty program and customer loyalty. Questionnaire will consist the question related to number of cards retailers having, benefits of cards, frequency of visit to store, redemption benefit and how loyal customer is because of loyalty card. These kinds of question will help in finding the relation between two variables. Data Collection Methods After seeing the accuracy of the outcome data i have selected quantitative method of data collection i.e. through questionnaire survey. There are two kinds of data which can be used for research -primary data and secondary data. During my research Ill collect primary data through conducting questionnaire survey. Than after i would look for secondary data for finding the literature reviews and other data required for the analysis like magazines, newspapers, journals, etc. Questionnaire- According to the Chisnall (1992) there are three different kind of questionnaire personal interviews, self administered questionnaire and telephonic interviews; but I have selected self- completion questionnaire because of its low cost and it gives enough time to respond. Questionnaire will be distributed through the mail to loyalty card holder in the retail industry for finding out the key relation. Most of the question would be close ended in the survey and some of the question would be scale based so that i could get some comparative data within the industry. There are so many factors like price sensitivity, repeat purchase, loyalty, brand loyalty so through these questionnaires specific questions would be based on these key points. Sampling Strategy Questionnaire would be distributed to the 400 customers through mail who are involved in any of the loyalty schemes so that they could give right feedback. Main idea of the research so to find the positive relation between two variables through analysing the customer view in retail industry. Sampling would be done with in UK in different geographical, demographical, age group, gender and income level of the customers. Survey would be send to the customers randomly so that best result could be found out. Sampling of the survey is an important part for this research as most of the research analysis is based on primary data through survey. Unit of analysis in this research would be customers who are involved in any of the loyalty scheme in retail industry.I,ll try to focus more on female respondents because in most of the cases female do shop for the whole family and they can tell the best view about the customer loyalty through loyalty programs. Time Limit Overall research will take around three months to complete as data has to be collected from primary as well as secondary resources. Sampling of the questionnaire and getting its feedback will take around 6 to 8 weeks while data analysis and compiling will take rest of the time. Strength and Limitation of the proposed design Success rate of the research seems to be very satisfactory as there would not be problem to find out the respondents during my research. Most of the UK population is attach to any of the loyalty schemes in the retail industry and through the questionnaires Ill get the expected results. There are very less chances to get low feedback from the customers because time constraint is not attach with this survey and itll not take too much time to complete the survey. Secondary data is another important resource for getting the important data so that a genuine relationship could be find out between the loyalty programs and customer loyalty in the industry. The survey design is having one more strength i.e. low cost attach to it for conducting and designing it. There are so much research have been done related to customer loyalty and customer relationship marketing but there is less literature available on loyalty programs and customer loyalty relationship.Althouth loyalty programs are the part of customer relationship marketing (CRM) and i used those resources as secondary data. Due to time frame random sampling has been selected but some of the respondents might not have experienced the loyalty schemes so results may have some limitation in terms of accuracy but itll not affect the final outcome of the research. 5. Analysis and Interpretation I have taken the quantitative methods of data collection through self administered questionnaire and the objective the questionnaire survey is to recognise the factors which influence the customer loyalty with respect to loyalty programs in retail industry. The first part of the questionnaire would collect the personal information about the customer where as the second part would gather the information about repeat purchase through loyalty programs. The collected data through questionnaire would be analysed through the SPSS software which gives the accurate analysis. The gathered data would be analysed by some quantitative methods like regression, co-relation analysis and hypothesis test. The gathered quantitative data would be examined for reliability according to the Cronbachs alpha values where 0.7 or higher values are the most appropriate value of Cronbachs alpha which reflects the internal reliability of quantitative data. Alpha can take positive as well as negative values but only positive values (less than or equal to 1) would have the significance. This is the widely used method for score. We have to analyse the relationship between two variables so well use the co-relation analysis to analyse the linear relationship. Pearson product-moment correlation coefficient r given by Karl Pearson evaluates the relationship between two variables. If the Value of coefficient can be -1 or +1 if the variables reflect very strong relationship, if the value of coefficient is in between -1 and +1 relationship is less strong positively and negatively but if the value is close to zero than relationship is very weak. Co-relation between loyalty programs and customer loyalty woul d be analysed. Regression analysis is the statistical tools to examine the relationship between a dependent and 1 or more independent variables and Probability distribution can also be used for this analysis. Regression analysis specifically tells how the value of a dependent variable varies when value of one independent variables changes where as other independent variables are constant. Regression analysis is useful to find out the effect of every independent variable on the relationship. Regression analysis will tell the how customer loyalty gets influence by the different actor of loyalty programs run by the retailers. It will also tell which factors of loyalty programs influence the customers repeat purchase pattern to the larger extent. History of regression started with method of least squares analysed by Legendre  in 1805 but now there are three kinds of regression analysis General multiple regression, Linear regression and stepwise multiple regression .The most widely used analysis is G eneral multiple regression analysis which uses all the independent variable to form one linear equation.Minimun number of sample size is required for the regression analysis and that size can be 50 or more. I have taken a good number of sample sizes so that the analysis of the data could give authentic and accurate results. Significance level or unbiased test would be used for hypothesis testing. There are so many factors which influence the customer repeat purchase pattern through loyalty programs and become the base for customer loyalty. Co-relation and regression analysis will be done to analysis the positive relationship between the variables according to the research question. 6. Ethical issues Data collection is very tedious task in terms of ethical issues related to it. There could be following issues which can directly relate to the research. Privacy and Confidentiality Most of the customers wants their information related to their profession as well as personal must be kept secret. During the research this issue could be handled by giving assurance to the customers that your information will be kept only for the research purpose. There are so many software like survey monkey which can be used for maintaining the confidentiality of the customers information. Integrity- Your identification must be disclosed to the customers so that they could freely answer the questionnaire as well as there should not be anything which may destroy the dignity or researcher. There would be some questions based on the customers income level which would be direct question so customer might hesitate in answering them.During the Overall research only these issues might arise as most of the research based on the customer loyalty and customer repeat purchase. 7. Reflections The overall research is based on finding out the positive relation between retailers loyalty programs and customer loyalty which influence the retailers business growth and profitability. The research is planned to get the data from 400 customers who are involved in any kind of loyalty scheme through questionnaire survey in the retailer industry. Business school resources would be used for conducting the research and the collected data would be analysed through SPSS software. I, m expecting 60-70% reply of my survey questionnaire which Ill send to the customers in the city and in university campus also. Research would require a proper time management as the whole research have to be effectively complete in 8-10 weeks. There are following resources would be require for the research like a computer/laptop, access to library or database, database from the industry or company and a supervisor to guide in research. Business school has already organised the training session for the softwar e learning and other required resources for the research so would be sufficient for the research. Customers response to the questionnaire might be low in that case secondary data would be used for analysis of the research and some time customer might give some wrong information in the survey which can jeopardised the research objective. Interaction with the supervisor would give the guideline for the research in planned manner and continuous feedback will give right corrective measure for the research. Research could be more extended as own brand play an important role in the repeat purchase pattern of the customers behaviour. Most of retailers loyalty programs are made to gather info for own brand positioning and according to the time frame i can add this in my research. Proposed research is very realistic and will contribute in retail industry for establishing the relationship between loyalty programs and customers loyalty. The research will also provide the analysis for the customers of loyalty programs and how they affect the performance of the company.

Relationship Education at the Secondary Level Essay -- Teaching Teache

Relationship Education at the Secondary Level The process of education begins from the day we are born until the day we pass on from this earth. When in this evolution and sophistication of education, however, are we taught to think for ourselves and develop our own ideas about the world? Although we are nurtured to make life decisions on a daily basis, the relationship between the college, university, and society is where core competencies are molded to help drive us toward the desired professional roads to be taken. At the very onset of entering college, teachers and professors teach us how to think in logical ways for ourselves, rather than automatically follow the required scripted lessons to be learned. We are taught to find fallacies in arguments such as David Thomas The Mind of Man. He regards males as Specifically, boys are to be blamed for their own disadvantages.(121) The rest of this article keeps this same consistency through to the end. He describes females as much higher and knowledgeable persons and all males are just a subspecies that cannot do anything right. Another author, bell hooks, sees the world in a completely different light in her article Class and Education. As a professor, she gave everyone equal treatment. It did not matter if you were male or female, white or black; you were treated as an equal. The colleges, universities and independent institutes for specialized professional pursuits, are keys to opening doors for our future positions in society. These institutions Grabow 2 of secondary education are devoted to transferring current technology and information to equip the latest generation in society with the mandatory skill sets necessary to take a position in todays professional world. Col... ...st by driving their students toward logical assessments for their professional pursuits by integrating learned information from the world and the classroom. Works Cited Brooks, Gwendolyn. We Real Cool. Presence of Others. Andrea Lunsford, John Ruszkiewicz. Boston: Bedford/ St. Martins 1991, 133. hooks, bell. Keeping Close to Home: Class and Education. Presence of Others. Andrea Lunsford, John Ruszkiewicz. Boston: Bedford/ St. Martins 1989, 93-103. Rose, Mike. Lives on the Boundary. Presence of Others Andrea Lunsford, John Ruszkiewicz. Boston: Bedford/ St. Martins 1989, 105-118. Spayed, John. Learning in the Key of Life. Presence of Others. Andrea Lunsford, John Ruszkiewicz. Boston: Bedford/ St. Martins 1998, 58-63. Thomas, David. The Mind of Man. Presence of Others. Andrea Lunsford, John Ruszkiewicz. Boston: Bedford/ St. Martins 1993, 120-124.

Gender Trait Chart Essay

Complete the chart by listing seven traits you believe are associated with male or female behavior. Examine the differences of these traits between genders. Identify whether the differences are biological, social, inherent, or learned. Explain why. Gender Trait What are the trait differences between genders?  Are the trait differences biological or social? Are the traits inherent or learned? Why? Nurturing Women are more nurturing than men re. They show signs of being more emotional and caring. inherent and learned it seems to be associated with genetics but also through the expectations of society- women are expected to be more nurturing and caring. Sympathetic Women are sympathetic then men are however some males have carry the same trait Learned and inherent women tend to be more sympathetic and nurturing which is mostly learned but can also be inherent. Dominant More of a male trait, being dominant tends to show the male is in charge. Inherent and learned this trait can be inherited but also learned men are obligated to be more â€Å"macho† and being dominant proves masculinity. Aggressiveness Male trait Inherent and learned men are suppose to be rough and show fearlessness in some sort of way, this is the perspective from society.

Chitizenship Coursework

On the Monday 19th January we decided to go to Meadow Primary School, which is mine and Katie's old primary school, to talk to a class of year 4 children about why we need trees. The group of children where specially selected by the Headmaster as they had recently been on a trip that had a lot to do with nature and involved many nature based activities. Our presentation included a short PowerPoint presentation on the topic we had chosen which was â€Å"Why we need trees†, and asking the children to answer some questions at the end on the topic, using the information that was provided in the presentation and some booklets that we had also made and provided. These included some information, questions and other activities, as well as a web site where they could get more information. We where originally going to plant a tree with the children as well, but because of unfortunate rainy weather we where not able to as the ground was to muddy and slippery. Describe your Role As my part I introduced who we where, why we where here and what we had come to talk about. I also talked about the contents of slides 1-8, as we decided to talk about the slides that we made, mine being about why trees are important to our and other animals survival. The slides did not only have information on but also some questions that I asked them to see how much they knew already and to get them involved to interests them more as I did not think they would be to interested with us just talking for about half an hour as the children between ages of 8 and 9. As we where early finishing I also took part in quizzing the children on the presentation, which was actually quite a good method to find out what they learnt, which in turn helped see how interesting and helpful our presentation was. Planning Stages We decided to do our presentation when we where looking through a booklet in our PSHCE lesson, that had suggestions in of what we could do for our coursework. We decided this could be fun for both the children and us and be an opportunity to see how well we can interact with children. We discussed a school that would be appropriate for us to go to and then got in contact with the head master by writing a letter. After he replied saying he would like us to go and see him, me and Katie went to see him to tell him in more detail about our intensions. After he said we would be allowed, we started preparing our presentation. We told him about the woodlands trust, and asked them if it would be ok to set up a school planting program. This would mean they would get tree, plants, and shrubs sent to them, which they could plant on the school grounds. This was also, where we got the trees that we would be planting from. After we finished the presentation and booklets, Katie and I went back to Meadow to arrange a date when we could go, and the group of students we would be presenting it to. Many different factors affected this as we where hoping to do it on a Monday afternoon when we had PSHCE as then we would not have to miss any of our other lessons, but it also had to be appropriate for the school, as we could not do it before Christmas as they had school plays and where doing other activities. The Headmaster also had important meetings, and wanted to see us do the presentation as well. My Contribution My contribution to the planning was helping to write the letter to the headmaster of Meadow Primary School telling him of our intensions and asking if we could go and see him to explain in more detail and hopefully get his permission to prepare and give a presentation on our chosen topic. When he replied I went to see him along with Katie to explain in more detail and get permission to give the presentation, and to arrange a group of children who we would be giving our presentation to. Once we knew this I started making slide 1-8 of the presentation. To do this I looked on the tree for all website to get some ideas and information about what I could include, along with various other websites that provided information about our chosen topic. Contribution of Others The rest of my group done very similar work to me as we wanted to make sure the work was split equally between us, and that we where all happy with what we where doing. As I mentioned before we all contributed to helping write the letter as we knew it would be important to get a reply. Katie came with me to see the headmaster to organise dates etc and explain in more detail about what we wanted to do. She also created the next part of the power point which was slides 9-16 which where about what problems where being caused due to there being less trees, and why they where being cut down. She also researched information on the internet a created slides 17-22 which where about what we could do to help and also a slide on the woodlands trust website as they played an important part I our talk. Kelly made the booklets that we gave to the children using the information that we put on the power point, and also finding pictures and activities that would help make the booklet more interesting. As we also wanted to plant a tree we got together to talk about where we could get one from, and decided that we talk to the headmaster of meadow about getting involved with the tree for all program which meant they would be sent boxes of trees, hedges, shrubs etc that would be at a suitable size to plant. He said that they where interested in doing this and was sent the box of plant life, and allowed us to plant one of them each instead of having to buy our own. Activity Log Activity Group/Individual Date Writing a letter to the headmaster Group 3/11/08 Meeting the headmaster to organise details Group 14/11/08 – 9/01/09 Researching information for the topics we where doing Individual 14/11/08 -06/12/08 Creating slides in the PowerPoint or booklets Group/Individual 14/11/08 -06/12/08 Talking about the presentation Group/Individual 19/01/09 Asking questions Group/Individual 19/01/09 We thought educating children about the value of trees would be a good idea because there where lots of things to talk about especially as issues such as global warming are now becoming a problem. We decided to talk to a group of younger children as we felt it would be more interesting for them and they would be more likely to listen and get involved. I also feel it is important to educate the children at an earlier age, so they will interested in helping by recycling, turning of lights etc at an earlier age, and get into a routine of it so it will carry on when they are older. Even though there was quite a bit of work involved I am still glad I decided to do the project because both the group and the children found it fun, although it was a bit disappointing that we did not get to plant the trees. When the headmaster replied to our letter, me and Katie went to see him which although was a bit daunting, it was also very helpful as he gave us some ideas and tips that could help us prepare the presentation and improve our work, which soon made us feel much better about going to see him again. Going to see the headmaster also helped me to see what it would be like in the future going to see an employer as I now know what its like to be questioned about what I want to do. I was so relived when he said yes because it was a school I was familiar with and also one of the easiest to get to, which made everything a lot easier to organise. It took quite a long time to prepare the presentation as we had to fit it all together, and find times when we all could get together at the end to edit the power point and make sure we all thought it was informational, yet not to complicated for the children to understand. We also had to make sure the booklets where informational yet fun so the children will take interest in them. A lot of the information we included we thought of ourselves, but researched facts that we could include to show them more clearly how bad problems like global warming and deforestation where getting, but telling them other things like what we can do to help we came up with ourselves from things we already knew. Team work played an important part in our project as we had to all do equal parts in order to make it fair, but we also had to be happy with the part we where given which we where. On my own it would have taken me much longer to do and also would have been more scary to do the presentation, so I'm glad I was able to work in a team as it made the experience more enjoyable. List of Supporting Evidence We have kept a copy the letter we wrote to the headmaster as proof of our visit, and we have also kept copies of the power point presentation and booklets. We where also given some copies of the letters that the headmaster sent out to the parents of the children to make them aware of our visit and our intentions, which has his signature and contact details of the school. There where also other documents that where created whilst organising dates etc which the headmaster, but we have not included them as they where just notes as a reminder of the date and time and other details like what age the children where. The power point was really just a background that would help us to give our speeches by showing facts and other details, and it also make the talk more interesting for the children, as we used bright colours and pictures. We choose a green theme as we thought that would be the most appropriate colour, and included pictures of animals as we told of how they could be affected if all the trees where cut down, because I think it is important the children know the effects global warming and deforestation has on the animals, as well as ourselves. I think creating the power point was the hardest part, because we had to make informational, but complicated to understand, which meant we had to be careful about what we talked about and our vocabulary, because if we mentioned something or said words that the children did not understand they would become confused, so we asked other people like our parents what they thought before we went back to tell him it was finished. The booklets where something we made as an extra for the for the children and consisted of activities like dot to sots and bullet pointed some information and facts that where mentioned during the presentation. We made them as an encouragement for children to do something more, like convincing their parents to recycle more etc, as they would be able to remember facts and what they can do to help better. We also included the Tree for All website on them, so they will be able to go on there and get more information and ideas. Use of Supporting Evidence I think writing the letter to the headmaster was the most important part of our work, because without it we would not have been able to do our presentation, and may have ended up doing something else, which would have been really disappointing. The power point was also important as it helped keep the children from getting bored, as well as reminding us what to say by showing facts and information, as without we would have had to memorise a speech which would have been hard to remember and probably quite boring for the children, which would have made it quite nerve wrecking and probably not as enjoyable. I also think it was better that we made booklets for them even thought they where not necessary, as it meant the children would be more likely to get involved as they had something that could tell them how, and them doing something like, turning of lights, recycling, etc would still be and achievement as our aim wasn't just to inform, but to try and convince them to get involved. Once we finished the presentation we questioned the children on what they had learnt, and this proved that we where successful in capturing their interest, as we where afraid of none of them getting involved and putting their hands up, but many of them did which was very pleasing as it meant our visit has had some kind of effect. Doing this presentation has also taught me some new things, especially when we where creating the power point, for example I now know that the Amazon Rainforest gives us more than 20% of our oxygen, and that nearly half of it has been cut down. I found this quite shocking, and it made me realise just how bad things are getting environmentally, and made me think more about what could be drastic effects that these damages could have, like more illnesses due to less trees removing the air pollution. I am really disappointed that we did not get to plant the trees as it would have been nice to give them and example, and it would have been a new experience for me, and a lot of the children who have never planted a tree before, although hopefully they will get chances in the future now that the school is getting trees to plant from the woodlands trust. I hope that they will enjoy doing this and that our visit will encourage them to do things outside of school and suggest ideas to any outer school clubs they go to, or get involved with activities and events that go on within the community. Evaluation of my Own Contribution I think I done my role within the group well because I created my faire share of slides for the power point, and helped organise the presentation, which meant going to meadow primary after school, as well as working on the slides. I also helped put the power point together and improve other slides that may have been a bit complicated. I think the amount of work we done was all fair and equal and I think we done it quite well, and I was especially pleased with how the presentation went as I was really nervous in case they found us boring or would not listen and where badly behaved, but luckily we managed t interest them as they where eager to answer the questions, although they could sometimes get a bit chatty when we started discussing things, although I am still really with how well behaved they where. Evaluation of Others Contribution I think everyone in my group worked really well, and I think we functioned well as a group, as we shared the work equally and had now arguments or disagreements about what we where doing , or over who was doing what. I think it was our good teamwork and cooperation that made everything go so well. I think Emma and Katie done a really good job of creating their slides for the power point and explained them in a calm yet interesting way. Kelly also did a really good job with the booklets and finding and creating activities for them. She was also very good with her timing during the presentation as she gave us enough time to do each slide, and also made sure we switched at the right point and stayed within time. I really enjoyed working with my friends and am really happy that everything went so smoothly because of our hard work and motivation. For my PSHCE project, me and my friends Kelly, Katie and Emma, wanted to do something to help the environment. We choose to do a project based around trees, as they are an important part to the survival of living things as they provide us with oxygen. They also provide homes and food for animals and resources for us. Due to the air pollution that is given off from transport vehicles, burning fossil fuels to make electricity, etc, as more carbon dioxide is released into the atmosphere, and traps heat emitted by the sun. This is called the greenhouse effect, and trees reduce the problem as they take carbon dioxide out of the atmosphere and give off oxygen. Cutting down the trees therefore speeds up the process and can lead to devastating effects like flooding that will be caused by the sea levels rising from the polar ice caps melting from the hotter temperatures. We thought the best way to help, would be to inform younger people as hopefully it would interest them at an early age to recycle, turn off lights and electrical appliances when there not being used, etc, and they would also encourage their parents and brothers and sisters to do the same. We decided the best way to do this would be to go to a primary school and give a small presentation and give out some booklets about trees, why they are important, what is happening and what we can do to help. We also thought that planting a tree with them would be a fun example and reminder of what they can do to help, as they would then see the trees everyday. The school we decided to contact was Meadow Primary School because it was near by and mine and Katie's old primary school, so we already knew the headmaster and the contact details. We decided the best way to contact him would be through a letter so we wrote one together explain what we wanted to do, why and what it involved. I put my phone number on the letter, and a couple of days later, he phoned us saying that he would be happy to let us give our presentation, and that we should go and see him after school to arrange some details. Me and Katie went because it was inconvenient for Emma and Kelly as they lived quite far away. Once there we talked about the details like when we should visit, which was preferably Monday afternoon as that is when we have PSHCE and so we would not be missing any of our other lessons. We also discussed which class we would be talking to and decided that our talk would fit in best with a group of year fours who had recently been on a school trip which had involved them learning about nature. Over the next week we created a power point presentation and some booklets. We decided to split the power point presentation into three sections, and we would each speak about the part that we done. I would be talking about why trees are important and where they are being cut down. Katie was talking about the problems cutting down trees was causing, and why they where being cut down, and Emma talked about what can be done to help. I got information of various websites which helped me to include some facts and figures, like who the Amazon Rainforest gives us 20% of our oxygen. As we where talking to children between the ages of we had to be careful of the language we used and how we phrased things, as they would not know as many words as us, and so may not understand if we said something that we had been taught in our lessons at school. I found this a bit difficult as when I am usually describing something, I like to use a wider vocabulary and try to make it very detailed, but as I had to do the opposite of this, I found I had to keep asking people for their opinion of whether the children would be able to understand, as although we did want to teach them something new, we thought it would be difficult and confusing for them to learn too many new words. When everyone had finished their part, we fitted the power point together and changed everything so it matched. We also read through it editing and adding in bits, like questions each part offered ideas from all of us making it better. When we where finished we gave Kelly the presentation so she would have the information she needed to create the booklets, which I think she done really well, as she found and created lots of activities for the children to enjoy. When we where happy with our final editing, me and Katie went back to Meadow to arrange a date for our visit, but due to the time we had some trouble, as we where doing exams, and they had Christmas plays, so we went back after Christmas and arranged the date for the 9th January. On the day we left our fourth lesson early, to get to Meadow before half two so we could prepare the presentation. While we where talking, the children where very quite and didn't talk at all, which although this was really good as showed they where listening, I did worry that they may be too shy or uninterested to answer the questions, but this was not the case. We found the children answered the questions with a lot of enthusiasm which was really pleasing as it showed they where interested in helping the environment, and capturing their interest was something we wanted to achieve. As it was to wet to plant the trees, instead we decided to spend the last 15 minuets questioning the children about the presentation, which I think went really well as like before, the children where all enthusiastic to answer the questions we asked, and gave us many of the points that where included in the power point. This was great as it showed that they had been listening and showed they where interested in the environment. I think that everything was really well although it was really disappointing that we did not get to plant the trees as it would have been fun and a great experience for us and the children, but we did get the satisfaction of knowing that they would be planting them some other time, and that they had learnt something. They also seemed to be really interested in the booklets that we made which was pleasing as hopefully they will have taken them home and done the activities and even tried some of the activities we recommended. I also hope that they will have tried to influence their parents and their siblings to help by turning of lights and recycling, as this could spread out through out the community and encourage many more people to start helping, which could have an impact on the amount of trees that are being planted and cut down.